What I Do
I am a hands-on designer and creative lead. My approach and breadth of experience enable me to step in at any stage of a project, from concept to final delivery.
McKinsey & Company and Princeton University
What I Create
I shape the big picture and design the details, from full campaign platforms to the individual assets that bring stories to life.
Campaign platforms: Create distinctive campaign design through visual platforms that stand out in crowded categories and flexes across paid, social, landing pages, and events, so every touchpoint expresses and strengthens the core brand.
Client stories: Tell compelling client stories through visual narratives that use authentic imagery, infographics, animation, and interactives to bring humanity and clarity to complex work. Every element is built to scale across the full funnel, from long-form web pages to social and paid.
Motion, imagery & infographics: Design and curate the visuals that bring a brand to life, from animated artwork, photography, and custom illustration to infographics and interactives, either hands-on or art directing external vendors.
Event experiences: Bring campaigns into physical space at flagship events— like Davos, COP, and SAP Sapphire—with branded, experiential environments that expand and elevate reach.
Websites: Design websites end to end, from content strategy and information architecture to UX and visual design, that express the heart of an organization clearly and compellingly and are easy to navigate and accessible.
Web design systems: Create modules, page templates, and guidelines that keep a brand consistent across many teams and sites, while giving each the flexibility to tell its own story.
How I Work
Hands-on creative direction: I set the creative direction and stay in the work, designing and art directing from concept through delivery, using performance data to continuously innovate and refine.
Executive buy-in: I win leadership support through clear reasoning and compelling storytelling, shortening approval cycles and keeping work moving.
AI with human insight: I champion the use of AI to accelerate exploration, develop proof-of-concept, and create production efficiencies, while ensuring that human decision-making and innovation are never left out of the loop.
Cross-functional collaboration: I partner with strategists, writers, researchers, and fellow creatives, aligning everyone around a shared vision and guiding the work from planning through delivery.
Creative process: I improve how teams plan, communicate, and move from idea to delivery, so people spend less time on process and more time on solving meaningful problems.
Portfolio Highlights
Part of a broader portfolio that includes custom sites, infographics, and interactives.
Developed the McKinsey Sustainability campaign platform, extended across paid, social, landing pages, and events.
Turned complex client stories about work with Fortune 500 companies into clear, compelling visual narratives.
Created visual metaphors and motion representing engagements with companies like Apple and Blackstone.
Designed modules and templates behind McKinsey.com, adopted by practices across the firm.