Animated heroes
Example: Animated storytelling series
Role: Creative concept and art direction of external animation studio. Design expression across web, paid, and social.
Reckitt animation
Allianz animation
Blackstone animation
Deutsche Telekom animation
Challenge
Complex transformation stories rarely survive translation into a few seconds of hero content. The default is generic office stock. Most consulting firm hero imagery isn’t distinct or considered enough to spark real curiosity.
Solution
Developed a unique visual metaphor for each case study, the artwork and motion expressing the digital transformation at the heart of the story before a single word was read.
Result
The stills and animations that easily adapted across mediums, creating impactful interpretations of the artwork that increased engagement across every channel they reached.
The same visual language applied across campaign assets.