Animated Heroes
Project: Flagship story heroes
Building excitement and intrigue around client transformation stories through animated objects and metaphors.
Role: Creative concept and art direction for flagship client case-study heroes. Originated each visual metaphor and art directed an external animation studio from concept through delivery.
Challenge
Complex transformation stories rarely survive translation into a few seconds of hero content. The default is generic office stock. Most consulting-firm hero imagery isn’t distinct or considered enough to spark real curiosity.
Solution
Developed a unique visual metaphor for each case study. The artwork and motion expressed the digital transformation at the heart of the story before a single word was read.
Result
The stills and animations easily adapted across mediums, creating impactful interpretations of the artwork that increased engagement across every channel.
Adaptation of artwork for social and paid
Portfolio Highlights
Part of a broader portfolio that includes custom sites, infographics, and interactives.
Developed the McKinsey Sustainability campaign platform, extended across paid, social, landing pages, and events.
Turned complex client stories about work with Fortune 500 companies into clear, compelling visual narratives.
Created visual metaphors and motion representing engagements with companies like Apple and Blackstone.
Designed modules and templates behind McKinsey.com, adopted by practices across the firm.