Animated heroes
for McKinsey’s flagship client stories
Role: Creative concept and art direction and collaboration with external animation studio for execution.
Reckitt hero artwork (view on live site)
The strongest hero experiences distill a story into a single compelling idea.
I developed a unique visual metaphor for each case study. The artwork and motion created an immersive introduction that expressed the digital transformation at the heart of each story before a single word was read.
These stills and animations were adapted across mediums, creating unexpected articulations of the artwork that flexed for the web, paid, and organic social.
Additional examples of hero artwork
Allianz case study artwork (view on live site)
Blackstone case study artwork (view on live site)
Deutche Telecom case study artwork (view on live site)
Flexing across paid and organic social
