Enterprise Web Design

The modules and page templates behind McKinsey’s global digital ecosystem.

Templated, flexible page designs used across the dotcom ecosystem.

Role: Lead designer for module and page-template design, shaping how the system is expressed across the global site and guiding teams through adoption.

Challenge

McKinsey.com spans hundreds of pages for practices, industries, and capabilities, but it had no shared narrative structure or design system. The result was inconsistent pages and slow, highly-customized production.

Solution

A library of reusable modules and page templates with UX best practices and narrative structure built in. They’re flexible enough for each practice to keep its own content and voice. I guided teams through development and brought skeptics on board through evidence and reasoning rather than mandate.

Result

The system now spans McKinsey.com, from single pages to full branded sites. It strengthens brand consistency and speeds content creation across industries, capabilities, and technology solutions.