B2B is complex. Great creative shouldn't be.

I turn complex ideas into compelling stories, distinctive brand experiences, and integrated campaigns that capture attention and drive engagement, from first impression to final decision. Drawing on 20+ years at McKinsey & Company and Princeton University, I connect strategic thinking with creative direction and hands-on execution, bringing people together to build work that resonates with global audiences and scales across organizations.

Creative + Art Direction | Design Execution | Integrated Campaigns | Brand Systems | Visual Storytelling | Web Experience | Process Improvement | Generative AI